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Snow White Reaches #1 in Video Sales

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Disney’s 70th anniversary edition of “Snow White and the Seven Dwarfs” reached the top sales spot in its first week, according to The Hollywood Reporter. The film beat out Dreamworks Animation’s “Monsters vs. Aliens,” which held the #1 spot last week and now sits at #2. Snow White has long been a popular sell for Disney. When it was first released on DVD eight years ago, it set a new one-day sales record of one million units.

Originally released in 1938, “Snow White and the Seven Dwarfs” was the very first Disney full-length animated feature. Several generations later, children are still captivated by Snow White’s story, with its wicked queen and handsome prince, singing dwarfs and memorable melodies. The film is definitely historic, but its recent 70th anniversary release is historic in its own right: it represents a shift in the DVD/Blu-Ray paradigm. Rather than releasing a standard DVD, Disney has opted to release this new restoration as a Blu-Ray set with a DVD included. In other words, if you haven’t yet made the Blu Ray switch, you can still get the new Snow White, but you’ll have to pay the Blu-Ray price.

Personally I have mixed feelings about this, but one thing is undeniable: the medium is indeed changing. Are DVDs slowly going the way of VHS tapes? It is beginning to appear so.

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